The purpose of this screen is to evaluate the characteristics of yam that are most important to targeted customer segments and to quantify the economic value proposition for farmers to adopt quality seed of improved varieties.
In this section, you will learn more about:
1 Assessing the differential value of improved seed yam varieties
2 Demand Creation Trials
3 Assessing the farmer value for improved seed yam varieties
Purpose
Evaluate the characteristics of yam that are most important to targeted customer segments and quantify the economic value proposition for farmers to adopt quality seed of improved varieties.
Key Question
What is the value proposition to farmers from purchasing and planting quality seed of improved varieties?
In this section, we will Iook at improved varieties compared to check variety on marketability, yield, and disease tolerance.
Learn about Demand Creation Trials (DCTs). DCTs will enable informed varietal prioritization, product positioning, and marketing strategy decisions.
Improved varieties do not get adopted unless they deliver value for farmers. We use the Ware Yam Farm Level Calculator to go deeper.
