Farmer Value Prop

Improved varieties do not get adopted unless they deliver value for farmers. Therefore, understanding the financial benefits of improved varieties to the farmers is a critical marketing activity for your business.

As a seed producer, the identification of yam varieties that add differential value for farmers is central to the business case for seed yam production.

If a variety is unable to consistently demonstrate higher yields and better marketability than farmers’ preferred varieties, then their willingness to pay for your seed product will be low.